ADVANCED MARKETING SKILLS TOPICS
Content Marketing: What to Say, and How to Say It
Online marketing is not ?Sell, sell, sell??.instead it?s ?Content, content, content?. Good content, properly presented, will bring in the sales.
Using words and images
to craft your email and social media messages
What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be shareworthy to your audiences.
What are the Keys to Great Content?
This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content - and the way you share it - succeed! You'll learn how to:
...the content that will help you achieve your goals. We?ll cover tidbits like how many links create the most engagement, how to turn questions into high-open subject lines, tips on using graphics, pictures and videos, re-purposing content across multiple platforms, and more. And, we?ll give you the structure and tools to make creating your content fast, easy and effective.
ABOUT KARL M. STEARNS
Karl M. Stearns is a highly qualified professional speaker who presents programs throughout North America to for-profit and non-profit businesses and organizations.
Professional speaking With decades of experience presenting to audiences ranging from small workshops to 3,000+ attendees, Mr. Stearns can tailor presentations to meet the specific needs of an organization.
Freelance writer Mr. Stearns writes for a number of automotive industry trade publications as well as publications for the sport of purebred dogs.
Small Business Consultant As a volunteer for SCORE, and working professionally as a consultant, Mr. Stearns is known as a ?problem fixer? who can help locate and solve problems in small businesses. From financial analysis to marketing to staffing, and anything in between, he helps guide businesses to make wise decisions.
Marketing Consultant The world of marketing has changed drastically with the advent of digital devices and online media. Mr. Stearns is an expert in harnessing these means while applying conventional marketing wisdom to the effort.
Automotive accessory industry expert With over 30 years of experience in the automotive accessory industry, Mr. Stearns is a recognized industry expert. A recipient of the prestigious Jim Borre Lifetime Achievement Award from the SEMA Professional Restylers? Organization (PRO) council, Mr. Stearns has served as a council chairman for PRO and is a recognized thought leader in the industry.
Constant Contact Authorized Local Expert Working with Constant Contact as a program presenter, Mr. Stearns has trained hundreds of small business people to use these powerful marketing tools.