• Content Marketing: What to Say, and How to Say It

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    Name: Content Marketing: What to Say, and How to Say It
    Date: August 1, 2017
    Time: 8:30 AM - 10:00 AM EDT
    Registration: Sorry, public registration for this event has been closed.
    Event Description:
    Content Marketing:  What to Say, and How to Say It
    Using words and images
    to craft your email and social media messages
    Online marketing is not ?Sell, sell, sell??.instead it?s ?Content, content, content?.  Good content, properly presented, will bring in the sales.
    What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be shareworthy to your audiences.
    What are the Keys to Great Content?
    This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content - and the way you share it - succeed! You'll learn how to:
    • Create
    • Curate
    • Extend
    ...the content that will help you achieve your goals. We?ll cover tidbits like how many links create the most engagement, how to turn questions into high-open subject lines, tips on using graphics, pictures and videos, re-purposing content across multiple platforms, and more. And, we?ll give you the structure and tools to make creating your content fast, easy and effective.
    Register today! 
    Karl M. Stearns is a highly qualified professional speaker who presents programs throughout North America to for-profit and non-profit businesses and organizations.
    Professional speaking  With decades of experience presenting to audiences ranging from small workshops to 3,000+ attendees, Mr. Stearns can tailor presentations to meet the specific needs of an organization.
    Freelance writer  Mr. Stearns writes for a number of automotive industry trade publications as well as publications for the sport of purebred dogs.
    Small Business Consultant  As a volunteer for SCORE, and working professionally as a consultant, Mr. Stearns is known as a ?problem fixer? who can help locate and solve problems in small businesses.  From financial analysis to marketing to staffing, and anything in between, he helps guide businesses to make wise decisions.
    Marketing Consultant  The world of marketing has changed drastically with the advent of digital devices and online media.  Mr. Stearns is an expert in harnessing these means while applying conventional marketing wisdom to the effort.
    Automotive accessory industry expert  With over 30 years of experience in the automotive accessory industry, Mr. Stearns is a recognized industry expert.  A recipient of the prestigious Jim Borre Lifetime Achievement Award from the SEMA Professional Restylers? Organization (PRO) council, Mr. Stearns has served as a council chairman for PRO and is a recognized thought leader in the industry.
    Constant Contact Authorized Local Expert  Working with Constant Contact as a program presenter, Mr. Stearns has trained hundreds of small business people to use these powerful marketing tools.
    Event Media:
    Greater Pittston Chamber of Commerce
    104 Kennedy Blvd, Pittston, PA 18640
    (570) 655-1424
    Parking available in the lot adjacent to the Chamber Building
    or  for a nominal fee in the City of Pittston Parking lot directly behind the YMCA
    Date/Time Information:
    Tuesday, August 1, 2017 at 8:30AM
    Doors open at 8AM
    Contact Information:
    Michelle Mikitish
    $10 per person for Members
    $20 per person for Non-Members
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